While Hotel A is committed to focusing on the content, and here primarily on the visible content with relevant content for the user and to position themselves here with interesting texts and content, Hotel B tried only to promote the SEO, and this in filigree Finishing work and tuning of all possible side elements, which the visitor ultimately does not catch the eye or are only visible in the source code of the pages. We were the Case B from the outset rather skeptical and have advised the customer to chase here no shadow, where you do not even know from which angle the light shines tomorrow. But in Case B, as much as 150 percent more resources were spent on doing just that. The bottom line was Google's measurable index, which ultimately rated Hotel A 130 percent higher than Hotel B.
What was done? Hotel B tried meticulously to avoid "flaws and weaknesses" in the SEO in every detail, whereby here also finally a "shadow hunt" took place, because considering that Google alters the algorithm well over a hundred times a year, so you can well imagine which illusion one chases after. What is considered optimal today may well be history tomorrow, though you do not even know if what you take for granted today is still up to date. Rather, Hotel A has come to appreciate its strengths, namely the offerings and variety of services itself, which ultimately reflect not only in clearly understandable content for the visitor to the website but ultimately also in a better rating by the search engines.
Last but not least, one should also look at statistical facts that are not just for product development. In the end, product optimization and perfection take the last 3 percent of development effort to consume about 80 percent of all resources, with less than 1 percent of users seeing a difference.